Mike Raper

Mike Raper

Brand Director North Foils - North

I am a research, development and brand management professional in the kiteboarding and foiling industry with more than 20 years experience in senior leadership roles and over 30 years in the sports industry. I have a passion for developing the technology that drives this sport and managing international brands, suppliers and elite athletes. I build brands and the teams that support them. As a waterman, I have lived and breathed watersports personally and professionally and consider myself lucky to have developed a unique skillset that has evolved across The Pryde Group and The North Technology Group and as the Brand Manager of Cabrinha International and more recently of North Kiteboarding / North Foiling International, a part of the North Actionsports Group. I have worked across multiple brands and all aspects of the business. The North Technology Group and North sails is a global Sports Group that comprises of the manufacturing, distribution and brand management of high-performance brands including North Kiteboarding, Mystic, North Sails, and Southern Spars


Related Episodes
North ShiftLock System & Nova PRO Wing Release - Gear Talk Episode #1
March 27, 202401:27:33

North ShiftLock System & Nova PRO Wing Release - Gear Talk Episode #1

Mike Raper, brand director and Hugh Pinfold, director of design and engineering of North Foils, join us to discuss the recent release of their all-new ShiftLock system and the all-new Nova PRO wing. ...

Episode #33 - Mike Raper
November 29, 202301:09:13

Episode #33 - Mike Raper

Mike is the brand director for North, based in Auckland, New Zealand. He joins us to talk about:   - North Foils boards and wings - The evolution of the brand - His career in the wind industry and hi...